About the Event

This workshop, facilitated by Wanderlust Action Films Founder & Filmmaker Ellie Cartwright, will teach you how to upskill your video & image content, enhance brand exposure and create content that boosts your business. It is designed specifically for tourism operators ready to take control of their storytelling through impactful visuals and messaging.

As well as being a fellow Tourism Noosa Member, Wanderlust AF are experts at creating both short form attention grabbing social media content and longer form documentaries.

You'll walk away with the tools to confidently create, use, and leverage photo and video content that truly connects with your audience—and grows your business.

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Why Good Quality Content Matters:

• Video is the most effective online marketing technique
• Companies using video grow revenue 49% faster year-on-year
• Videos can increase website traffic by 157%

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What Will be Covered?

1.  Know Your Audience 

Understand who you're speaking to and how to craft content that speaks directly to their interests and motivations.

2.  Photo & Video Basics

Learn essential tips for filming and photography using your phone or camera— no technical background required.

3.  How & Where to Use Your Content 

Discover best practices for using content across social media, websites, and campaigns to get the most value.

4.  The Value of Content

Why content is more than just visuals—learn how strong storytelling builds brand trust and drives results.

5.  When to DIY vs. Outsource 

Understand when it's worth creating in-house and when to bring in professionals—plus how to brief them effectively.

6.  Applying Your Content to the TN Campaign 

Learn how to leverage your content within the Tourism Noosa platforms and campaigns, and how to maximise exposure through strategic social sharing.

7.  Practical Session 

Put it all into action with a hands-on exercise that give you a chance to create, test, and get feedback on your content.

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About Your Facilitator: Ellie Cartwright

In 2017, after ten years making big hit TV like The Apprentice and 24 Hours in A&E, Ellie took her skills into short form content, social media was on the rise and brands were lacking storytelling in their films. She developed a way in which to market their products and our winning formula was formed. After working for global clients as a freelancer she founded Wanderlust Action Films.

Wanderlust AF has become an industry leader in adventure filmmaking. Working with clients from Coca-Cola, to OM System (Olympus) cameras and sailing clothing industry leader Musto. Their shoots for global brands and broadcasters take us from the banks of the Amazon river to the sands of Arabian deserts.

Ellie also still works for global documentary production companies as a Director. In 2022 she directed a feature length documentary for Atlantic Productions and Nat Geo following the creation of the world’s first digital twin of the Titanic wreck.